Warren Knight

How to use Social Media to Grow your SME

The latest social media secrets revealed by experts.

As a social media consultant strategist for 5 years and the Co-Founder and CEO of Gloople, the UK’s 1st “Social Sharing” ecommerce platform. I help small to medium businesses understand the various social media tools and strategies out there and how they can be leveraged for internal collaboration or for external communication/marketing/relationship building (or other business goals and objectives).

I understand the value of a potential customer visiting your website, and how to capture their contact details, and automate the backend of your website to send autoresponders, broadcasts, newsletters. Setting up an affiliate program for you, to have partners and joint ventures to sell help your products and services, is a vital part of your online growth and brand awareness.

As a B2B Social Media marketer and Social Commerce Expert, specialising in consulting, training and implementing Social Media and Internet strategies, helping online brands & retailers build their brand using Social Networks.

Delivering presentation for the organisations like The Chartered Institute of Marketing, AdForum, Clarion Events, Internet Week, Start-up Britain, IMRG, Pure to name a few.

I will give you invaluable tools and techniques, which will raise your energy and allow great things - new opportunities, money, people, - to flow into your life.

How to Grow your SME Globally

Proven strategies to expand internationally.

The best time to look for international clients is NOW. Companies downsize, focus on core products or services and look for new and innovative companies to work with to keep their niche in the market.

Disney, CNN and Hewlett Packard were all born out of a recession and many companies increase market share by having a strong vision, passion and belief in their products and service.

YOU have a great product or service and want to expand your business internationally, but only have some or no experience in working in foreign currencies, international relationships or shipping overseas. Should you set up a local office or have a joint venture? The questions are endless.

I am the CEO and founder of Gloople and for 20 years I have been selling into more than 40 countries and buying out of China for 11 years I have achieved 10’s millions of dollars worth of sales successfully, by knowing the correct path to take when working with each individual company.

Disney and Nickelodeon are just 2 brands I have sold internationally for over 5 years. Having the opportunity to listen, meet and speak to the individuals that continue to build these brands has given me an in-depth knowledge of global domination.

Using this mindset I have worked with a greater understanding of the future, enabling me to delivery one-year programs to coincide with Movie and DVD releases into retailers such as Tesco, Carrefour, Wal-Mart and Aldi.

I have taken all of this education and experience and am now sharing it by facilitating training, seminars and delivering Consultancy assignments. I have put together an ebook for you to download which will assist you on your journey into International Business.

Proven Sales Techniques for SME's

Sales strategies to open and close new business.

I would like to share my 20 years expertise and experience with you of selling to over 40 countries.

In this current climate the sales process can be very frustrating and lonely and when I first began selling, I had my fair share of obstacles to overcome. It wasn’t until I started reading, listening to, and meeting specialists in the art of sales that things began to change. I accomplished sales of $1 Million in just 1 month after applying the techniques I learned.

The art of selling covers an entire spectrum of human behaviour including communication, culture, physiology, trust, sales and persuasion theory. By using both verbal and physical skills achieve a better level of understanding of your customer.

Sales bring cashflow and once this has been achieved in your business almost every other aspect or issue can easily be resolved. Without sales you do not have a business!

This is why performance in this area is crucial, and with the right education your business can flourish. In my career of specialising in business development and sales there are two things, in my opinion, that always stand out and they are ‘PREPARATION’ and ‘CLOSING’.

Preparation is key! Whether it’s making that first tele-sales call, to confirming an order with an existing customer. In-depth knowledge not only about your products but also about the customer and having that information available every time you communicate is so important.

Always move towards closing, this should be something that happens naturally throughout the sales process. Unfortunately so many business owners and salespeople get caught up in the different closing techniques. They just don’t see the indicators that the customer is ready to buy and oversell to the point of losing the sale.

I have perfected my “Open to Close” technique which is now available as a quick reference ebook which you can download and start taking action.