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The Future of Mobile Commerce


The number of mobile purchases are growing rapidly and more online and offline retailers are changing their business strategy to incorporate mCommerce. Mobile Commerce should not be seen as just another sales channel; it is a way to improve product experience and brand presence. So, what can we expect to see in the future?

To give you an example of how quickly mobile commerce is growing, Paypal had to update their 2012 mobile estimates three times, going from £3.3 to £5.3 then finishing on £6.6 Billion. They also finished on a yearly mobile increase of 150%.

Paypal isn’t the only company showing significant mobile improvements. Amazon and eBay have reported that around 20% of their sales are coming from smartphones or tablets.

We see, on a daily basis how attached people are to their mobile phones. When I travel to work on the underground, around 60% of the people in my carriage are using their smartphone and it would be safe to say that nearly every single person would not travel without their mobile. We, as a country are attached to our phone for personal reasons but now, we like to shop on them too.

The line between the real world in which we live in and the online world is very thin indeed. The growth of interactive content and augmented reality is down to the hype of the online world.

When looking at the mobile customer journey, we will see a lot of businesses developing a separate strategy including the use of QR Codes and Location Based Marketing.

There has been a lot of research taking place on mobile commerce with a strong suggestion that the statistics are going to keep rising, in favour of mCommerce. 80% of smartphone owners use their devices to shop with Amazon being the most popular. 68% (male) and 58% (female) are likely to make a purchase based on mobile ads and by 2016, mobile influence for retailers will increase to £460 billion.

Unfortunately, it has been reported that 86% of sites on the web are not mobile and have received negative feedback on the mobile experience. With mobile online time growing 14x faster than desktop time, you need to optimise your website so that your customers can purchase smoothly when using their smartphone or tablet. A great way to do this is to build your website responsive.

Over the past year, Responsive design has become a hot topic in the web design community. A Responsive design allows you to view a website on your smartphone or tablet/iPad as you would on your desktop. Something that was once so bespoke that only one man could build it, has now gone global. Not only is it being used by millions of websites all over the world, you can now use it as a theme inside of WordPress. Speak to your web designer and optimise your site so that your users can have a smooth journey when purchasing on mobile.

There was an 80% growth in 2011, 105% growth in 2012 and the mCommerce market is expected to generate between £780 million to £665 billion in revenue, worldwide by 2014.

Are you ready for mCommerce to evolve?

Harnessing the power of Social Media: A little online inspiration

Sometimes those big ideas just burst into your head unannounced…and sometimes they need a bit of help getting there. The online community is bursting with blue touch paper to get your creative spark going. Here’s a selection of the best blogs from the last few days:

LinkedIn to success

Did you know that a single tech consultant started a global business in iPhone batteries using his contact network on LinkedIn? That there are a staggering 1.3 billion connections on the site, and climbing? And that one new professional joins LinkedIn in less than every second? Was one of them you? If not, find out what you’re missing out on, career and business-wise, in these blogs that tell you everything you need to know about getting LinkedIn.

In the spotlight

Do you want to know how you are scored by your customers? And how a ‘small fry’ customer can suddenly have the impact of a big fish when you factor in their reach in the social media world? One CEO’s account of how he was treated by a range of vendors when sourcing for his SME, makes for fascinating reading and a warning tale for ignoring the impact of social connections, as well as offering advice on how to improve your customers’ experience.

The social evolution of PR

An interesting post on how PR is affected by social media – from using different packages to tell a story and utilising quantitative insights, to the plethora of tools available to the PR professional and integrating SEO in your copy – and how to help your clients navigate the unknown waters of the social media world.

Follow the leader

Explaining B2B social media lead generation, this blog details the ways in which the social media revolution can transform your business. Generating content, SEO integration, facilitating social networking around your product all feature in the condensed synopsis of the new book Social Marketing to the Business Customer by Eric Schwartzman and Paul Gillin.

QR or not QR

As companies like BestBuy begin to pick up on the potential of QR codes, which enables customers of the smartphone generation to ‘self serve’ themselves with almost any given product, this blog takes a look at what the practical experience would look like, and how it can be improved.