Having your own business is tough, especially if you don’t know how to create a strategy that can show successful results. With Gloople, I used the 5 C’s to make sure I was marketing my business correctly online. Here are the 5 C’s and why they are so important to your business.
By coverage I mean using all of the tools available to make sure you have a presence across all of the relevant Social Networks. Just having a Facebook page is no longer enough – you need to cover all routes. You never know where a potential customer may come from so make sure you have at least leveraged your business on the main 5 networks; Facebook, Twitter, LinkedIn, Pinterest and Google+.
The idea of Collection is simple; keep collecting your followers. By doing this you are not only online building a community, you are increasing your brand awareness and positioning your business as a company sector leader. Use the other 4 C’s to help you with this step. Collection is important because without the increase in followers on Social Media, your network will never grow which means no new brand advocates, customers, or sales.
To make sure you get the coverage you need to collect your followers, you need to allow your followers to curate your information. You may find your followers alter the information they are sharing to match their audience. Don’t let this bother you as they are still sharing YOUR content but matching it with what their audience wants to hear. Without curation, your information won’t be shared as much as you would like.
The type of context you use to promote your business is very important as you don’t want to force your products on to your followers – hard selling does not work on social media. Money Supermarket created a Batman infographic around the time of the film released based on how much it costs to be Batman. They created something related to their brand (how much something costs) without selling their product and offering something fun for their community. This was shared over 25,000 times in just Facebook alone. This proves that sharing content that is interesting get picked up and curated.
Finally, be confident about your business. If you don’t believe you can be successful, no one else will. Success on social media will not happen overnight, it will take time and you need to build trust and confidence within your community. I have over 13,000 followers on Twitter but I started at 0, just like everyone else.
I hope you will be able to use the 5 C’s to help you market your business online!