“We’re extremely happy with our progress so far, and one of our main goals is to transform the overall Google experience and make all of the services people already love faster, more relevant, and more reliable” - Google
It’s safe to say that Google owns the internet. Google accounts for 90% of online traffic and the second largest search engine is YouTube which, we all know, is owned by Google! With many layers to its empire including Google Docs, Google Alerts, gMail, Picasa and Google Shopping to name a select few, Google was always missing that one key element, a social layer.
With bad reviews, an archaic platform and many complaining users, Google’s social layer; Google+ didn’t have the best of starts. What was supposed to be the next best thing since Facebook (in Google’s eyes) clearly wasn’t performing and something had to change.
Do you remember Google Buzz or Google Wave? Probably not. Google+ was Google’s third time lucky when attempting to harness the power of Social. As it stands, Google+ is an extremely important platform for those who want to market their business online and here are a few reasons why;
SEO Benefits – With Google owning 90% of online traffic, you should reap the benefits Google+ can offer your business when it comes to search engine optimisation. Make sure your Google+ Business Page includes all of your keywords and is constantly updated with fresh and relevant content.
Google Hangouts – Google offers something unique in their social layer where you can actually hold a face to face meeting with a group of people, inside Google+ completely free of charge.
Google Circles – The ability to categorise those you are connected with via Circles is a great way to share the right information with the right people. Google Circles is a great way to target your sharing.
Google+ is more active than you are probably aware of. With over 260M active users, 60% of which log in everyday, Google+ is one of the fastest growing social networks ever boasting over 500M Google+ “enabled” users. Google+ also acts as an influencer, especially when it comes to shares of +1’s. Google sees this as a social recommendation and will rank you in search according to this.
Google+ is the same as Facebook and Twitter in the sense that it acts in real time but with an extra edge. Any status update on Google+ is immediately indexed and pushed into Google Search. When posting in Google+, make sure you use keywords and use “” to make sure they are being picked up by Google as being key search terms for your business.
Google+ isn’t going anywhere and I have a feeling it will become an influential networks inside of the social media space. From being able to create a community and using keyword rich content, linking straight back to your site, Google+ is not only a social advantage to a business selling online, its a Search advantage too.