When starting out in business, it can be very hard to understand the process in which you need to become a successful entrepreneur. This step-by-step journey to launching your business is a good foundation for you to follow if running a business is a new part of your life.
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Every idea needs a goal
Without an end goal in mind, you will find it very hard to make your business idea come to life. Nothing happens by chance and just ‘seeing how it goes’ won’t push you to work as hard as you need to to make your business a success. Write down your goals and make sure you are holding yourself accountable to them.
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Promoting on social media
Social media is a sure fire way to promote a new business however, you don’t want to spread yourself too thin. Look at each social network, do your research and find out where you target market is most likely to hang out as this is where you need to focus your time.
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eMail Marketing
While you may not have a database of potential customers just yet, you should sign up to an email marketing tool and in this case the best tool to use is MailChimp. It is free to use for up to 2,000 contacts and offers a wide variety of templates giving you a great looking newsletter.
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Take photo’s throughout your business building process
One of the best pieces of marketing material you can use when you launch your business is videos and images. Make sure that you are taking pictures and video’s through the process of building your business as your customers will love to see behind the scene’s content.
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Find influencers online
When launching your business, one of the best ways to reach a large audience is to find those in your business sector who are influencers online. By this I mean people or businesses that have a large social media following who might want to talk about your business online.
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Write a press release
Getting a press release written and sending it out to local and international online and offline news outlets will help you launch your business and reach an audience that may not have been in your immediate reach.
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Marketing prior to launch
Knowing when you are running competitions, launching new products, working with famous people as brand ambassadors should all be part of your marketing leading up to the big launch.
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Launch
You are finally ready to launch. Before you do, make sure all of the above are in place so that you can make the best impression. You only get to launch once so do it properly.