Part of running a business is writing content. This content will only be successful if you are an influencer in your industry or; you have relationships with influencers.

Having connections with influential people and bloggers allows you to reach a larger audience which will increase your network and ultimately sales. This is called influencer marketing, or blogger outreach.

So, how do you get started?

You find a tool that helps you connect with influencers. Luckily for you, I have done the hard part. Meet, Ninja Outreach.

What is Ninja Outreach?

Ninja Outreach is a new piece of software that is used specifically for influencer marketing. You can search for influencers and bloggers based on keywords/phrases and organise them into lists which then allows you to email these lists using specifically designed templates.

This software is in essence an alternative to Excel, along with CRM software and maybe another 5 other tools you might use. Basically, Ninja Outreach brings it all into one central place.

Main Features

1. Prospecting

This is the main feature where you can search for different influencer and bloggers. There are a good number of selective filters you can use to narrow down your searches including social media shares, klout scores, domain authority etc.

Do note that when you search inside of Ninja Outreach, it gives you data based on the website, not the contributing author. For example, a guest blog written by myself on Social Media Today would not give you the data on me, but the data on Social Media Today.

2. List Management

This is where you can create and edit new/existing lists. There isn’t really much else in the list management section apart from being able to export your lists into an excel spreadsheet.

3. Your Prospects

The prospects section is where you can see a full overview of all your prospects in any of your current lists. This does look like the “prospecting” section of Ninja Outreach apart from the additional feature of being able to edit your prospects and contact them.

You can send your prospects an email using an already created template, or one that you have created under the “management templates” section.

4. Manage Templates

This is one of the most important features as it allows you to create email templates, save them and use them as many times as you like. There are a number of important fields that you can use and Ninja Outreach will automatically match the data you use in your emails, to each prospect where appropriate.

Why you should use Ninja Outreach

I love it when I find a multi-purpose tool that does more than one thing. Being able to manage a variety of different tasks using one central place is a big plus for me, which is one of the reasons why you should use Ninja Outreach.

Another reason why I like Ninja Outreach is because it allows you to narrow down your results, giving you a more defined, niche outcome. This will help you save time, giving you the exact results you are looking for.

You can also group your prospects into lists, allowing you to direct your email marketing correctly, so that the right emails are going to the right lists. Don’t forget how great the email templates are too!

Give Ninja Outreach a go, and let me know what you think! You only pay when you bring an influencer on board!