Attraction Marketing is a relatively new concept that is based on the strategy of dictating you marketing yourself rather than a product or service you are selling. This is a concept that has been around for a very long time but is only just being implemented by companies who are now starting to see the value of having a face for a business.
Turning yourself into an online expert will make any venture you are part of a success as people buy into people, not faceless companies.
So, how does Attraction Marketing work?
As most of us are aware from watching TV adverts, every major product with an disposable income will have a spokesperson for their product. This may be in the form of an unknown face but in most cases, someone the public will trust and one that potential customers will buy from as they respect that individual’s decision to endorse that product.
When running a small business it is important to remember that you won’t be able to afford the star power however, you can still become a business people trust with resourceful information. Providing consistently good information through articles and blog posts, you will find yourself becoming an expert in your field.
When it comes to Attraction Marketing, there are a few things you need to remember;
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Do not act like a salesperson for your brand – Don’t let the first thing your customers see is you selling your products – this will not create a comfortable purchasing environment. You first need to make yourself approachable and once your potential customer trusts you, you can then start introducing your products.
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Start by adding value to your potential customers, by offering something for free – When it comes to Attraction Marketing, you need to offer something for free to draw people in. I have a Complimentary Social Media 7-Day eCourse I offer those who attend my seminar because it gives potential customers trust in me and my knowledge around social media.
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Use the front page of your website to capture leads – Once you have started to drive online traffic and you are a trusted source of information, start to capture leads by providing free video’s and articles. Don’t forget to give customers your contact details too.
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Don’t turn to direct advertising – Provide information on a number of products and not just one. You are a trusted source of information so make sure you don’t break that trust by overselling one product.
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Free information as long as possible – If you keep providing free information, more and more people will start to trust you. Also start guest blogging for other websites allowing you to build a whole new audience.
Remember that Attractive Marketing isn’t about chasing customers. If a customer knows what they want, they will buy from anywhere but if you can entice people with informative content, they will trust you over anyone else and this is why Attraction Marketing WILL help your business.